Skip to content

High School Principles of Entrepreneurship

FlexPoint digital courses are mobile-friendly and customizable. Course availability will differ by licensing model. Please confirm course selections with your FlexPoint account manager.
Back to Catalog Print Course Details

Suggested Prerequisites

N/A

Description

Do you have a desire to follow your passion, control your schedule, and are willing to take risks and work hard? Do you have an innovative idea and want to start your own business but don’t know where to start? Having the right tools and knowledge about business plans, marketing, financing, and small business management will help you achieve your entrepreneurial goals. In this course, you will identify the characteristics and traits of entrepreneurs and assess personal strengths and weaknesses for entrepreneurial success. This course will focus on outlining the steps in starting a business, how the economy plays a role in small businesses, the basic principles of marketing, selling, distributing, and financing, and the workforce readiness skills needed to be a successful entrepreneur. Throughout the course, you will focus on learning about and practicing your entrepreneurial mindset, a set of skills and attitudes that are beneficial both personally and professionally. At the end of the course, you will have the opportunity to take the Entrepreneurship and Small Business (ESB v2) industry certification exam. The ESB certification validates that you have foundation-level knowledge in entrepreneurship and small business management. This course is the first course in the Entrepreneurship program of study in the Marketing, Sales & Service career cluster.

Module One: Entrepreneurial Opportunities

-Risks and Rewards of Being an Entrepreneur

-Self-Employment

-Characteristics of an Entrepreneur

-Small Business Ownership

-Types of Entrepreneurship

-Personal and Business Ethics

-Intellectual Property

-Entrepreneurship in the Economy

-Profit Motive

-Technology in Entrepreneurship


Module Two: Business Startup

-Types of Businesses

-Brand Licensing

-Business Opportunities

-Design Thinking

-Starting a New Business

-New Product Development

-Business Plans

-Funding

-Organizational Management

-Compensation


Module Three: Marketing Plan

-Market Research

-Sales Channels

-Customer Acquisition and Retention

-Competition

-Marketing Plan

-Product Life Cycle

-Business Life Cycle

-Advertising and Promotions

-Pricing

Module Four: Sales and Distribution

-Selling Principles

-Sales Force Planning

-Selling Opportunities

-Customer Service

-Factors of Production

-Quality Control

-Product/Market Fit

-Distribution and Shipping

 

Module Five: Financial Management

-Financial Management

-Accounting Basics

-Cash Flow Management

-Financial Services

-Bank Reconciliation

-Credit

-Financial Goals

-Investing

-Income Taxes


Module Six: Business Communications

-Workplace Communication

-Job Application Process

-Interview Skills

-Soft Skills

-Performance Standards

-Time Management

-Negotiation

-Stress Management