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High School Hospitality and Tourism Marketing Management

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Suggested Prerequisites

Introduction to Hospitality & Tourism, Technology for Hospitality

Description

In this honors-level course—the third and final in the hospitality and tourism program of study—you’ll learn about the marketing principles, social media strategies, and operational procedures that marketing professionals must know. You’ll learn about the sales and management techniques, industry regulations, and entrepreneurship skills necessary to succeed in the industry. Through a series of creative projects, you’ll also explore how the marketing department works alongside other departments to meet sales goals and ensure the company’s success. This course is a part of the Career and Technical Education programs,

Module One: Be the Brand 

-Brand identity 

-Target markets 

-Social media marketing 

-Sustainable practices 

 

Module Two: Relate and Retain 

-Guest services strategies 

-Guest surveys 

-Diversity and communication 

-Resolving conflict 

 

Module Three: Behind the Burger  

-Guest experience in the restaurant 

-Working in the kitchen 

-Restaurant front of the house 

-Food safety

Module Four: Sell for Success 

-Motivation in sales 

-Identifying your customer 

-Market options 

-The digital traveler 

 

Module Five: Produce a Profit 

-Business structures 

-Finance 

-Budgets 

-Industry regulations 

 

Module Six: Stack the Skills 

-Ethics 

-Self-evaluation 

-Career growth plans 

-Leadership skills 

-Organizational structure