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High School Cambridge AICE Media Studies AS Level

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Suggested Prerequisites

N/A

Description

This course encourages you to enjoy and appreciate the media and its role in your daily life while developing independence in research skills and their application. As you explore the impact of media within a variety of cultures and how they influenced social values, you will develop critical understanding of international media through engagement with media products, concepts, and creative application of practical skills. This course meets the criteria of Group 3: Arts and Humanities for students seeking a Cambridge International Diploma.

Module One: Media and Media Texts

-The theoretical framework in which people study the media

-Forms of media

-How the media conveys meaning through images

-Develop technical skills to create a media product

-Research how and why media texts are produced, distributed, and consumed


Module Two: Language

-Camera shots, angles, and movements and their significance

-The use of compositional and editing techniques in television and film

-Characteristics of diegetic and non-diegetic sound

-Editing techniques

-Production design, lighting, and acting

-The different elements that contribute to mise en scène

-Elements that contribute to genre

-Narrative techniques

-Language and mode of address

-Develop technical skills to create a media product

-Research how and why media texts are produced, distributed, and consumed


Module Three: Representation

-How the media constructs representations

-How media products are mediated

-Archetypes and stereotypes in media products

-How people represent themselves in media products

-How the media represents gender, ethnicity, issues, and events

-How ideologies, codes, conventions, perspectives, and target audiences influence representation

-Develop technical skills to create a media product

-Research how and why media texts are produced, distributed, and consumed


Module Four: Audience

-How audiences are grouped and categorized

-How media producers target, attract, reach, and address audiences

-The role and significance of specialized audiences

-How audiences interpret the media

-How audiences use and interact with the media

-Analyze media products by applying knowledge and understanding of theoretical and creative approaches

-Develop technical skills to create a media product

-Research how and why media texts are produced, distributed, and consumed

Module Five: Planning

-The media research and planning process

-Research how and why media texts are produced, distributed, and consumed

-Research and plan a media product


Module Six: Production

-The media production process

-Research how and why media texts are produced, distributed, and consumed

-Create a media product


Module Seven: Reflection

-The requirements of the creative critical reflection

-Research how and why media texts are produced, distributed, and consumed

-Create a critical reflection on your media product


Module Eight: Component 2A Review

-Analyze media products by applying knowledge and understanding of theoretical and creative approaches


Module Nine: Component 2B Review

-Analyze media processes and how they relate to institutions and audiences