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High School Agricultural Communications III

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Suggested Prerequisites

Agriscience Foundations 1, Agricultural Communications 2

Description

As the global need for agricultural products grows, so does the need for effective communication between consumers and producers. This course combines agricultural topics and science with the application of communication studies. Students continue the study of visual, verbal, and written techniques to communicate agricultural information to consumers, businesses, and government agencies. This course will provide real-world practice in writing, speaking, photography, graphic design, and web communication to prepare students to report and present agricultural topics with a detailed knowledge aimed to gain attention. Students will create a communications campaign, learn how to use social media to deliver communication messages, prepare a media kit, produce persuasive videos, modify photographs, create a web page, and effectively use their voice to present and debate agricultural topics.

Module One: Business Cooperatives

-Origins of agricultural communications

-Risk and crisis communication

-Research methods

-Business structures

-Cooperatives


Module Two: Speech and Debate

-Characteristics of an effective public speaker

-Constructive criticism

-Process of evaluating a speech

-Visual aids

-Non-verbal cues

-Process of presenting a speech

-Conduct and write a debate


Module Three: Audio and Video

-Analyzing and creating persuasive media

-Analyzing and creating an informational video

-Podcasts

 

Module Four: News Media

-Media relations

-News release

-Public service announcement

-Job interview

-Cover, feature, advance, and follow-up stories

-Edit photographs

-Create captions


Module Five: Online and Social Media

-New media

-Credible and reliable social media

-Digital footprint

-Website design

-HTML basics

-Mobile apps


Module Six: Communications Campaigns

-Integrated marketing campaign

-Campaign development process

-SWOT analysis

-Media cost planner

-Marketing materials

-Graphic design