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High School Agricultural Communications II

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Suggested Prerequisites

Agriscience Foundations 1

Description

Are GMOs good for you? How do you explain the difference between organic and all-natural to consumers? How does a small farm advertise to a local community? In this course, students are introduced to visual, verbal, and written techniques to communicate agricultural information to stakeholders. This course prepares students with specialized knowledge of agriculture and media as they learn to design and develop marketing materials, engage in the community, and address needs of agricultural producers and consumers in a moral and ethical way. Students write news stories, compose photographs, create publications, and develop audio and video press materials. They also practice presenting speeches and visual presentations, developing real-world skills that apply across career fields. Throughout the course, students explore opportunities and develop employability skills to prepare for a career in the agricultural communication field.

Module One: Agricultural Communications

-Types and forms of communication

-Agribusiness in the economy

-Food value chain

-Informative and persuasive messages

-Careers in agricultural communications

-Plagiarism, slander, and copyright


Module Two: Fundamentals of Public Speaking

-Characteristics of an effective public speaker

-Process of preparing a speech

-Types of speeches

-Visual aids


Module Three: Visual Communications

-Photography and graphics

-Digital file formats

-Photo composition

-Document design process

-Graphic design software

 

Module Four: Writing for Agriculture

-History of printed media in agriculture

-News writing style

-Interview questions and procedures

-Email correspondence

-Editorials


Module Five: Video and Audio Production

-Production process

-Video and audio equipment

-Script writing

-Storyboard

-Tone and inflection

-Promotional video creation


Module Six: Business Communications

-Professional organizations

-Career skills

-Business, thank-you, and cover letters

-Job search tools

-Job applications

-Resumes