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Ms. Kate Asaturyan

FlexPoint is able to drive innovation in online education because of the experience, ingenuity, and unique qualifications of our leadership.
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Kate Asaturyan is the Senior Director, Marketing and Communications, for Florida Virtual School (FLVS) and FlexPoint, the national arm of Florida Virtual School serving schools and districts nationwide. In this role, she leads the strategic multi-faceted marketing and communications program to strengthen the FLVS and FlexPoint brands as the leader and authoritative voice in online education for grades Kindergarten-12.

Prior to joining FLVS, Asaturyan worked at Universal Orlando Resort as a Senior Brand Manager, where she developed and executed brand strategy for new attraction openings and utilized digital features to enhance guest experiences. As a project manager at an advertising agency, she built student enrollment campaigns for the Georgetown University School of Continuing Studies.

Asaturyan is an analytical thinker who thrives on data and consumer insights to develop successful marketing programs. Other strengths include communicating vision and strategy and collaborating across all job levels to efficiently execute business plans. She has served in various roles for Ad 2, including national chair, in which she led more than 1,500 members and 25 chapters around the country.

Education

  • Master of Business Administration and Management from the University of Florida, 

  • Bachelor of Arts in Organizational Communication and minors in Psychology and Marketing from the University of Central Florida.